Rewine® supports the Wine Specialist and makes every tasting easier to understand, more interactive and more memorable.
Rewine combines technology and tradition to create a wine infotainment experience that informs, entertains, and engages your customers
Support your team and make every tasting more accessible, interactive and memorable, while collecting valuable information about your guests and their preferences.
Enhance the guests, while they wait in the lobby or enjoy a moment of relax, a special experience exploring wine and its regions.
Engage customers with interactive games and collect insights into their preferences.
Enhance your wine list and food pairings, engaging guests in a simple and interactive way.
For businesses that want to entertain and engage their guests through the Sommelier Game.
For restaurants, wine bars and hotels with food & beverage service that want to enhance food, wine and pairings.
For wineries and hospitality businesses that want to stand out with a more complete, flexible and customisable experience.
For wine producers that want to offer a complete hospitality experience, from discovery to purchase and shipping.
Rewine® transforms every encounter with wine into an interactive experience that informs, engages and entertains, without replacing the role of the Wine Specialist. Through content in seven languages, the Sommelier Game, food pairings and personalised journeys, each guest can explore wines, producers and regions, put their perceptions to the test and develop a deeper, more informed relationship with what they are tasting.
The four configurations allow wineries, restaurants, wine bars and hotels to choose the tools that best suit their business: from guest engagement and enhancing their offering to product purchase and shipping. The preferences expressed and contact details collected with the user’s consent feed into the integrated CRM, turning the experience into a relationship that can continue over time.
For your guests: a clear and intuitive interface, available in seven languages, to explore wines, producers and regions, take part in the Sommelier Game and receive suggestions in a simple and engaging way.
For your business: a flexible platform that is easy to manage and can be configured to suit your specific needs. Rewine® records expressed preferences and, with the user’s consent, collects contact details in the integrated CRM, helping you better understand your guests and continue the relationship over time.
From the PLAY configuration to EXPERIENCE, Rewine® guides the customer from discovery through to purchase and, where applicable, product shipping.
Gaetano Lanza is an entrepreneur, format creator and author. He moved to Bologna at eighteen to study Physics and launched his first business at twenty-two. For more than thirty years, he has worked across restaurants, hospitality, events, education and technology, observing how spaces, language and relationships shape the way people behave.
This journey led to Rewine®, a wine infotainment technology designed to bring people closer to wine, and Bottega Botlé®, the first real-world application of the Experiential Bottega concept and the living lab where the model was developed and tested in practice.
Today, he leads Rewine Italia and Botlé Franchising and continues to develop the Urban Wine Tourism project, building a bridge between wineries, cities and people. He is the author of Urban Wine Tourism – The Bridge Between Wineries and Cities, a book that brings together the vision and entrepreneurial experience behind these projects.
Entrepreneur, communications and marketing professional and professor with over twenty years of experience.
As a Creative Director and consultant, she has developed and led omnichannel projects for brands, businesses and destinations, with a particular focus on tourism, hospitality, wine tourism and the development of experience-led projects.
At Rewine, she oversees positioning, marketing and the creation of formats and contents designed to make wine more contemporary, accessible and engaging.
Rewine® is available in four configurations, designed to meet the needs of different types of businesses:
The word infotainment combines information and entertainment.
Rewine® allows guests to discover wines, producers, regions and pairings through interactive content available in seven languages. At the same time, the Sommelier Game engages them and invites them to put their perceptions to the test in a simple and enjoyable way.
After choosing a wine, the guest answers ten questions about its visual, aromatic and taste characteristics.
The questions follow the key stages of wine tasting, but are phrased in a clear and accessible way, allowing even those with no technical knowledge to take part, compare their perceptions and learn through what they are tasting.
At the end of the game, participants receive their score and can download a personalised certificate featuring the business’s logo.
No. Rewine® is designed to support the Wine Specialist and make wine education more interactive, accessible and engaging.
In some settings, such as wine bars, lounges, hotels and waiting areas, guests can also use it independently, without requiring continuous staff assistance.
Technology supports human interaction; it does not replace it.
With a single licence, each venue can connect as many tablets as needed for its operational requirements.
The devices can be used at the table, during a guided tasting or placed at dedicated stations. Each venue or location must have its own Rewine® licence.
To encourage greater engagement and better interaction among guests, we recommend using at least three tablets.
Rewine® works with tablets running the Android operating system.
The devices can:
When tablets are purchased through Rewine®, shipping is included. We can also provide the appropriate stands and configure the devices before delivery.
Rewine® provides a simple and intuitive management dashboard.
By entering the main information, the system supports the creation of dedicated profiles for wines, producers, dishes and products. Content can be reviewed, edited and completed before publication.
During the initial setup, the Rewine® team can also take care of configuring the platform and uploading the agreed content.
Yes. The interface can be customised with the business’s logo, colours and distinctive brand elements.
The certificates issued at the end of the Sommelier Game can also feature the venue’s name and logo, helping make the experience more recognisable and shareable.
The Rewine® brand remains visible as the technology powering the experience, without overshadowing the customer’s own identity.
Preferences expressed about products are recorded during use of the platform.
Contact details, however, are collected only after the user has received the relevant privacy information and given their consent.
Data is managed in compliance with applicable regulations and may be used by the business only for the purposes authorised by the user.
By registering, guests can keep a record of the experiences they have had through Rewine®, including:
Registration also allows the business, with the user’s consent, to maintain the relationship even after the visit.
The CRM collects and organises authorised contacts, linking them to guests’ preferences and activities. This allows the business to better understand its audience and develop more targeted communications.
To support marketing activities, Rewine® provides ready-made, customisable email templates that can be used to introduce new products, promote events, communicate special offers and invite guests to enjoy new experiences.
To use this service, the relevant email package must be activated and is available upon request.
The tablets can be placed in the most strategic areas of the venue and do not require any special space or complex installation.
They can be:
One of Rewine®’s key strengths is its simplicity and versatility: the setup can be adapted to the space and operational needs of each business.
With REWINE EXPERIENCE, guests can discover the available products, purchase them directly and choose whether to:
The service is provided in partnership with Direct From Italy, a leading company specialising in the shipment of Italian products, which coordinates delivery and any required customs procedures.
In this way, the experience does not end with the visit, but can immediately turn into a purchase.
Direct From Italy coordinates shipments and handles any customs procedures required for international deliveries.
The Rewine® and Direct From Italy platforms are integrated and compatible, making the transition from product purchase to shipping simple and efficient.
Activation times depend on the configuration selected, the number of products to be added, the level of graphic customisation required and whether hardware is also being supplied.
Once the necessary content has been received, the Rewine® team configures the platform, uploads the agreed materials and organises the initial staff training.
The annual prices for the four configurations are:
Any additional costs for tablets, stands and extra services are clearly specified in the quotation before activation.
The subscription includes all the services needed to start using Rewine® in a simple and effective way:
On-site training can also be arranged upon request, according to the needs of the venue.
Cancellation must be requested at least 30 days before the subscription expiry date.
You can submit the request through the dedicated section on our website and formalise it via certified email (PEC).
The process is simple, transparent and free from unexpected conditions.
No. All costs are clearly communicated before activation.
In the first year, you pay the subscription fee and, if required, the cost of the tablets and their stands. From the second year onwards, only the subscription needs to be renewed.
If you wish to use the CRM email service, dedicated email packages can be purchased separately, as is standard with this type of platform.
Any product shipping costs are always displayed before the purchase is confirmed.
Sì. Puoi richiedere una call dimostrativa online oppure venire a Bologna per vedere Rewine® in funzione all’interno di Bottega Botlé®, il nostro shop esperienziale.
Bottega Botlé® si trova in Via Marsala 13/C, nel centro di Bologna.
La visita e la dimostrazione possono essere organizzate su appuntamento.
As a wine lover, it’s not easy to find a place with 28 wines, all kept at the right temperature and always ready to taste.
The Smart Tasting is genuinely unique and original! The Rewine software isn’t just fun — it actually helps you understand what you’re drinking and learn along the way.
Putting yourself to the test with friends is incredibly engaging. I’d never seen anything like this technology or format before. We’ll definitely be back!
